Cognitive Fluency and Visual Clarity Cognitive fluency points to the speed with which content is interpreted across a virtual space. If interfaces become arranged logically and predictably, individuals can understand content promptly without unnecessary thinking load. Interface clarity promotes this flow through decreasing extra complication and...

Cognitive Ease and Interface Clarity Perceptual ease points to the speed through which that information is understood across a virtual system. When systems are arranged clearly and predictably, people are able to understand information quickly without unnecessary cognitive load. Visual clarity promotes such flow through reducing...